12 saker som ögonkameran avslöjar om nyhetsläsarna

Eyetrack III är en studie av nyhetssiter gjord med ögonkamera.

I Eye tracking study reveals 12 website tactics sammanfattas den till följande punkter:

  • Headlines draw eyes before pictures
  • People scan the first couple words of a headline
  • People scan the left side of a list of headlines
  • Your headline must grab attention in less than 1 second
  • Smaller type promotes closer reading
  • Navigation at the top of the page works best
  • Short paragraphs encourage reading
  • Introductory paragraphs enjoy high readership
  • Ad placement in the top and left positions works best
  • People notice ads placed close to popular content
  • People read text ads more than graphic ads
  • Multimedia works better than text for unfamiliar or conceptual information

Ytterligare en sammanfattning finns att läsa hos 11 Striking Findings From an Eye Tracking Study

comments powered by Disqus