Eyetrack III är en studie av nyhetssiter gjord med ögonkamera.

I Eye tracking study reveals 12 website tactics sammanfattas den till följande punkter:

• Headlines draw eyes before pictures
• People scan the first couple words of a headline
• People scan the left side of a list of headlines
• Your headline must grab attention in less than 1 second
• Smaller type promotes closer reading
• Navigation at the top of the page works best
• Short paragraphs encourage reading
• Introductory paragraphs enjoy high readership
• Ad placement in the top and left positions works best
• People notice ads placed close to popular content
• People read text ads more than graphic ads

• Multimedia works better than text for unfamiliar or conceptual information

Ytterligare en sammanfattning finns att läsa hos 11 Striking Findings From an Eye Tracking Study